shijun0210

tags：创新、扩散、品牌、战略、管理、信息系统 CBBE Customer-based Brand Equity...

Theory-Context-Characteristics-Methods 直接带着目的速读： 论文的理论基础是什么？假设or隐藏假设有哪些？ 论文研究的背景是什么？或者说“实验条件“是什么？ 论文的变量/特征量有哪些？ 论文的研究方法是什么？ 举例：DOI：10.3390/info12050192TITLE：Understanding the Effects of eWOM Antecedents on Online Purchase Intention in China THEORY：social identity theory CONTEXT：China Fashion-oriented CHARACTERISTICS：IV: Five antecedents of eWOM, such as fashion involvement, sense of belonging, trust, tie strength, and informational influenceDV: online purchase intentionModerator:...

7±2 原则由于人类大脑处理信息的能力有限，它会将复杂信息划分成块和小的单元。根据乔治A米勒（George...

Source: A new three-dimensional model for emotions and monoamine neurotransmitters 这三种神经递质全是单胺 血清素 生理层面：阳光、饮食、睡眠、运动； 安全层面：安全感 <-> 杏仁核 关系层面：亲密、归属 <-> 催产素 尊重层面：胜利、权位 <-> 睾酮 多巴胺（多巴胺是一种对即将到来的快乐的期待，而非快感本身；快感本身由内啡肽影响） 预期得到奖励 - 习得 “贪” if 奖励不存在 - 空转 “痴” if 认知失调 - 渴望重构 “嗔” 去甲肾上腺素 意外/注意，人们对习以为常的事物不会感到惊奇，而当遇到冲突or紧急情况时，会调动去甲肾上腺素，可以理解为一种“唤醒”机制 局限性： 忽略了认知维度 - 情绪认知系统（如内疚、后悔、羞耻等） 该模型提供的这8个情绪是最基础的，比如落在“悲-安”中间的某个点上，该如何定义 匹配方式分歧

This article will go deeper in the relationship between philosophy and knowledge management. In the article “How to Build Knowledge Systems”, we said that it is a dual with 5 steps.{Dual: (Record/Outline -> Extraction/Distillation -> Conceptualization/MFUs)} -> Reconfiguration -> Creative Application Now, I wanna take it a step further. Firstly, I will introduce Ontology.Substance and AttributeMatter and FormPotentiality and ActualityIn Aristotle’s idea, form is...

(Last updated: 2025/03/30 4:05)There are several methods we can use to build knowledge systems. For example, we can classify our knowledge based on theoretical hierarchy (meta/grand/middle-range/applied/empirical generalization). Also, we can build the system based on the disciplinary division. According to different purposes, we have different methods. However, it is too difficult for personal users to build knowledge systems, if we are exposed to multiple...

My questions In 2010, a brief talk with Xiaomin(1) How does the society work? In 2013, poetry study(2) How poems attract readers? Imagery, rhythm, association. In 2015, a sudden breakup(3) How to handle troubled times and frustration? In 2016, International business study:(4) How goods are produced and sold globally? In 2018. brand consulting(5) How to build up a new brand? brand positioning(6) How to spread a brand online and offline?(7) How to evaluate the brand equity?*** SUM: How can...

Baird, Aaron, and Likoebe M. Maruping. “The Next Generation of Research on IS Use: A Theoretical Framework of Delegation to and from Agentic IS Artifacts.” MIS Quarterly 45, no. 1 (March 1, 2021): 315–41. https://doi.org/10.25300/MISQ/2021/15882. Presumption: the theoretical paradigm shift in the ==IS use== research - from “treating the IS artifact as a passive tool” to “agentic IS artifacts“. Gap: The vast majority of IS use research, however, assumes that IS artifacts...

EWOM of Genshin Impact: from a process perspective 1. Literature review With the rapid development of Internet, electronic word-of-mouth (hereafter called eWOM) becomes more and more significant in the filed of marketing research. The extent literature have identified that eWOM plays an important role in the consumer behavior (eg., information adoption, consumer recommendations and consumer engagement). (Chu & Kim, 2011[1]) investigated determinants of consumer engagement in eWOM in...

文化创新（符号学）与自然语言处理 要关注过程，一定要关注过程，不能单纯的结果论 不能只关注一个点，要放在全面的系统中去观测其影响 先问是不是，再问为什么，一定要实事求是；先问这个问题是真的存在的吗，有没有以偏概全，有没有故弄玄虚，有没有以假乱真？这件事的全貌是怎么样的，有哪些前因后果与相关关系？ 如果确定了这件事情是真的，那在多方面的思考，这个事情为什么会发生，它是微积分的还是概率论的，是大概率还是小概率事件？从经济的角度看，这件事情背后谁受益了，谁付出了成本？从政治的角度来看，这件事情有没有国际势力的影子，这件事情国内政府怎么操作的，存不存在腐败问题，还是不作为？ 集体无意识的研究是如何展开的？ 预设与阐释？社会意义本身与作品强行绑定而分析 意义的延伸？