shijun0210

Source: KY. Goh., CS. Heng., & ZJ. Lin. (2013). Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content. Information Systems Research 24(1), 88-107. DOI: 10.1287/isre.1120.0469. Dimensions: content information richness, content valence, directed communication versus undirected communication Hypotheses: H1A: UGC information richness has a smaller impact than MGC information richness on consumers’ purchase...

tags：创新、扩散、品牌、战略、管理、信息系统 CBBE Customer-based Brand Equity...

Theory-Context-Characteristics-Methods 直接带着目的速读： 论文的理论基础是什么？假设or隐藏假设有哪些？ 论文研究的背景是什么？或者说“实验条件“是什么？ 论文的变量/特征量有哪些？ 论文的研究方法是什么？ 举例：DOI：10.3390/info12050192TITLE：Understanding the Effects of eWOM Antecedents on Online Purchase Intention in China THEORY：social identity theory CONTEXT：China Fashion-oriented CHARACTERISTICS：IV: Five antecedents of eWOM, such as fashion involvement, sense of belonging, trust, tie strength, and informational influenceDV: online purchase intentionModerator:...

7±2 原则由于人类大脑处理信息的能力有限，它会将复杂信息划分成块和小的单元。根据乔治A米勒（George...

Source: A new three-dimensional model for emotions and monoamine neurotransmitters 这三种神经递质全是单胺 血清素 生理层面：阳光、饮食、睡眠、运动； 安全层面：安全感 <-> 杏仁核 关系层面：亲密、归属 <-> 催产素 尊重层面：胜利、权位 <-> 睾酮 多巴胺（多巴胺是一种对即将到来的快乐的期待，而非快感本身；快感本身由内啡肽影响） 预期得到奖励 - 习得 “贪” if 奖励不存在 - 空转 “痴” if 认知失调 - 渴望重构 “嗔” 去甲肾上腺素 意外/注意，人们对习以为常的事物不会感到惊奇，而当遇到冲突or紧急情况时，会调动去甲肾上腺素，可以理解为一种“唤醒”机制 局限性： 忽略了认知维度 - 情绪认知系统（如内疚、后悔、羞耻等） 该模型提供的这8个情绪是最基础的，比如落在“悲-安”中间的某个点上，该如何定义 匹配方式分歧

This article will go deeper in the relationship between philosophy and knowledge management. In the article “How to Build Knowledge Systems”, we said that it is a dual with 5 steps.{Dual: (Record/Outline -> Extraction/Distillation -> Conceptualization/MFUs)} -> Reconfiguration -> Creative Application Now, I wanna take it a step further. Firstly, I will introduce Ontology.Substance and AttributeMatter and FormPotentiality and ActualityIn Aristotle’s idea, form is...

(Last updated: 2025/03/30 4:05)There are several methods we can use to build knowledge systems. For example, we can classify our knowledge based on theoretical hierarchy (meta/grand/middle-range/applied/empirical generalization). Also, we can build the system based on the disciplinary division. According to different purposes, we have different methods. However, it is too difficult for personal users to build knowledge systems, if we are exposed to multiple...

My questions In 2010, a brief talk with Xiaomin(1) How does the society work? In 2013, poetry study(2) How poems attract readers? Imagery, rhythm, association. In 2015, a sudden breakup(3) How to handle troubled times and frustration? In 2016, International business study:(4) How goods are produced and sold globally? In 2018. brand consulting(5) How to build up a new brand? brand positioning(6) How to spread a brand online and offline?(7) How to evaluate the brand equity?*** SUM: How can...

Baird, Aaron, and Likoebe M. Maruping. “The Next Generation of Research on IS Use: A Theoretical Framework of Delegation to and from Agentic IS Artifacts.” MIS Quarterly 45, no. 1 (March 1, 2021): 315–41. https://doi.org/10.25300/MISQ/2021/15882. Presumption: the theoretical paradigm shift in the ==IS use== research - from “treating the IS artifact as a passive tool” to “agentic IS artifacts“. Gap: The vast majority of IS use research, however, assumes that IS artifacts...

EWOM of Genshin Impact: from a process perspective 1. Literature review With the rapid development of Internet, electronic word-of-mouth (hereafter called eWOM) becomes more and more significant in the filed of marketing research. The extent literature have identified that eWOM plays an important role in the consumer behavior (eg., information adoption, consumer recommendations and consumer engagement). (Chu & Kim, 2011[1]) investigated determinants of consumer engagement in eWOM in...